The largest municipality in Cochise County, Sierra Vista (pop. 45,107) is located about 30 miles south of Interstate 10, 75 miles southeast of Tucson, and 190 miles southeast of Phoenix. It is home to Fort Huachuca, a major economic driver for southeast Arizona, and boasts a diverse, well travelled, and highly educated population. The Sierra Vista City Council has long recognized the need to diversify the local economy through increased business development and has continued to champion economic development efforts in its strategic plan. These efforts have included improvements in the historic West End, the Municipal Airport Diversification Study, the Technical Assistance Program for local businesses, and a streamlined permitting process.
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